Conscious Fashion

By Aysha Majid

The conscious fashion movement is improving its game; here's a list of some of the Middle East's most ethical and sustainable brands for 2017…

Donna Hourani

This fine jewellery line carefully sources natural gemstones and materials ensuring all of their pieces can be enjoyed, not just aesthetically but with a clean conscience. Attributing to the harmonious nature of the collections she creates, Donna Hourani also produces one-off pieces, available on the brand’s website, donating 100% of the profits to worthy causes; such as the Ocean Angel Necklace, designed to offer support to Syrian refugees.


Aiming to give less fortunate children something to nurture, for every doll purchased, this beautifully packaged, eco-friendly brand gifts a doll to a vulnerable child or orphan in need while helping them make it their own through a creative workshop. So by purchasing a doll, not only does a special child in your life receive a meaningful gift but a less fortunate child does also. and Dubai Mall


Okhtein adopts a philanthropic approach to creating their bags and accessories, working with several NGOs to provide support to skilled female workers who have suffered financial, mental and physical hardship. Their products have deep cultural associations supporting craftsmanship by incorporating hand embroidery, natural straw and leatherwork.


Featuring several signature, ready-to-wear collections sold in stores worldwide and online via their website, Mochi creates jobs and opportunities for women in developing countries. Their pieces are handcrafted by local artisans using traditional methods of embroidery as well as incorporating symbolic colours and materials, creating colourful and contemporary clothes and accessories. Mochi’s definitive collections draw inspiration from different cultures supporting ethnicity and diversity, conveying a unique celebration of heritage.

For more go to Mochi bio and our interview with Mochi Founder and Designer Ayah Tabari.


This eco-conscious clothing label sells simple t’s and hoodies. Taking ethical sourcing seriously, their Classics range utilises a unique blend of 70% bamboo viscose and 30% organic cotton. Comfortable and casual sweats are hypoallergenic, anti-bacterial, UV protected and insulating, using organic water-based ink. Their hoodies are produced under the Global Organic Textile Standards (G.O.T.S) from 100% organic cotton, using renewable energy from wind and solar power, and approved by the Carbon Trust (UK) for reductions in CO2 emissions. You don’t get much more eco-conscious than this…